Dynamic Glass in Retail.
Suntuitive Dynamic Glass lets light into retail spaces. Thermally and visually comfortable shoppers tend to stay longer and spend more. With clothing, housewares, electronics, even food- and everything in between available with just the click of a mouse, it can be difficult getting customers in brick-and-mortar stores. Thoughtful building design and architecture, including ensuring sufficient natural daylight, can enhance the shopping experience and entice customers to come shop more frequently and spend more time in your store.
Daylighting in retail spaces is an under-utilized element of design. Proper daylight increases sales, allowing stores to flourish. On top of that it also provides health benefits to employees.
Happy Employees. Happy Customers. These are the benefits of natural light in retail spaces. Proper exposure to daylight allows for increased mood. Happy workers perform up to 12% better than unhappy ones, which reflects well on the store as a whole.
Customers will be able to see merchandise more clearly and will also experience positive mood benefits from the natural light. Shoppers will be more confident in their purchases and less likely to make returns, meaning more revenue for the retailer.
Large storefront windows and skylights are great tools retail spaces should consider to increase the amount of natural light in the building. With conventional glass, using more glass introduces more solar heat gain and unwanted glare. Suntuitive Dynamic Glass in retail related buildings can accommodate larger amounts of glass without compromising. Suntuitive’s thermochromic technology reduces glare and controls heat loads, creating a well-lit and comfortable environment.
Suntuitive Dynamic Glass in retail creates a connection with the outdoors, which allows building occupants to experience biophilic benefits of the natural environment and allows them to experience a drop in stress, increased alertness, and an improved sense of well-being—all of which can mean more time and money spent in a store. A study by Heschong Mahone Group found that stores with sufficient natural light experienced a 40% increase in sales.
In addition to potential increase in sales, Suntuitive Dynamic Glass provides other return benefits. Suntuitive Dynamic Glass minimizes energy use by reducing heat loads in winter as well as cooling loads in summer. Independent research at Lawrence Berkley National Laboratory has shown that using Suntuitive Dynamic Glass can reduce the heat load of a building and save up to 43% on energy. Reducing heat loads on a building also means less stress on the HVAC system, and a smaller HVAC system can even be utilized.
Benefits of Laminated Glass for your Building
Suntuitive Dynamic Glass comes in a laminated IGU, which carries with it the benefits of reducing the sound of outside noise for those within the building as well as an added layer of safety. Suntuitive helps create an indoor environment that allows building occupants to shop or enjoy services, undisturbed by outside noise.
Laminated glass also means your architectural IGU will not shatter- important for both storefront and skylight windows. The interlayer will continue to function and tint the window even if the glass is broken. Additionally, Suntuitive offers passive surveillance, enabling sightlines and views of the street from inside the building, which adds to building security.